So we are in a recession. Workers are being laid off, people have less to spend and businesses are feeling the pinch. It will get worse.
However, a recession is not a bad time for all businesses. People still have to spend. It means that they will spend more on the basics and less expensive goods and services.
So there are still opportunities for persons who have or want to start a business.
In a recession, it becomes more important for your target customers to easily find you, instead of them searching for your business or worse, your competitor. This increases your chances of a sale and the opportunity to get more customers. Sounds simple right?
The challenge begins when you consider how to reach more people across the country with little or no money at all, and complete the sales process with no inconvenience to your customers. Some key questions to ask:
1. How do people learn about what you sell?
2. How do they visit your store or place of business?
3. How do they make a purchase?
4. How do they pay?
5. How is the product or service delivered?
It matters not if you sell from a physical store, online or door-to-door. To survive in a recession the above questions are nuts you need to crack.